Brave doubled its number of monthly users in just a few months, from 11.6 million to 25.4 million. Accompanied by the BAT token, the crypto-browser continues to expand and intends to attract users who have less and less confidence in the processing of their personal data managed by the giants of the Web.
Ever stronger growth for Brave
During the year 2020, the number of Brave users increased from 11.6 to 25.4 million monthly active users according to their press release . In addition, their daily user count increased from 3.8 to 8.6 million, an increase of 126%.
“ Last November, we passed the 20 million monthly active users milestone, and we expect even more amazing growth in 2021 as more users seek default browsing to protect their use. daily from the Web, ” added Brave in its release.
It seems that the Brave crypto-browser has found the recipe for success. Despite the certain dominance of Google in the field of web browsers, Brave has stood out thanks to the Basic Attention Token (BAT) and its model based on confidentiality .
By activating “Braves Rewards” and their in-browser portfolio, Brave users can support websites or content creators (YouTube, Twitch, Twitter, GitHub, etc.) directly through their computer or smartphone. To date, Brave users have rewarded their favorite content creators with 26 million BATs, which represents 6.7 million euros as of this writing.
The BAT token continues to develop and prove its usefulness. Over 4.3 million monthly transactions were made between users and over 12 million wallets were created.
Brave sees a future all mapped out
Brave CEO Brendan Eich said the surge in users is a sign that people want to “ get out of the surveillance economy ” before adding:
“ 25 million people have switched to Brave to protect their privacy and regain control of their browsing. Users are realizing that a new way to browse the web is just a click away with a seamless download from Brave, and they can escape the economy of surveillance while still being rewarded for using. from their browser. „
Brave Ads revenue has increased 28-fold in the past 16 months. Around 200 countries now support Brave Ads campaigns with over 2 billion ad confirmations to date. Over 2,800 campaigns were run by more than 465 advertisers, for well-known brands such as The New York Times, PayPal, Ledger, Amazon and many more.
The average click-through rate for a Brave Ads campaign is 9%, which remains well above the industry average of just 2%. As a result, many brands are seeing even greater engagement.
According to Brendan Eich, “ Fewer users trust Big Tech . “ Many are running away from the internet giants such as Facebook and Google who hold the monopoly of the current Internet.